Vivacious Tween Products company Iscream has licensed the art of "upbeat and ofbeat" greeting card company Avanti® for use on pillows, throw blankets, cosmetic bags, mugs, bowls, trays and more. According to Iscream Vice President Jennifer Mines, Avanti® is a well-recognized name with a great consumer base and the nature of its art lends itself to Iscream's playful product assortment. "The partnership gives us the opportunity to sell new designs to our customers and new product categories to the Avanti® customer," Mines adds. "The most succesful product launches are when you are selling a new product to an existing customer or a successful product to a new customer, and by entering this relationship, we are able to do both." The new collection wholesales from $5 to $15 and is shipping this month to specialty stores and mass retailers.
Check out our Avanti® Line of Products!